Gamification is the concept of applying the mechanics of a game or designing a contest to motivate an individual or a group to achieve a specific goal. This approach is so successful because it resonates with our innate human impulse to seek status and recognition.
In the context of a corporate event, contests have been hosted in conjunction with exhibit halls and trade shows for decades. A common application of this has been to provide attendees with something akin to a passport or a bingo card that each exhibitor can check off, which encourages attendees to visit as many booths as possible. When they have visited all of the booths, they may then enter their proof into a drawing for prizes, generally donated by exhibitors.
In some circumstances, this is a productive way to engage attendees with exhibitors and sponsors. However, when the end goal of the attendees is simply to get their stamp or signature so they can enter the drawing, it lessens the effect of each interaction.
How can we encourage interactions that have a positive impact on the attendees’ experience, as well as allow the exhibitors and sponsors to maximize their marketing efforts? Plan Ahead Events has launched a proprietary platform called the Biddit Game that has successfully engaged people on all sides of the expo aisle. Attendees can earn Biddit Bucks and use mobile bidding technology to bid on prizes at the end of the event. Watch this video to see how it enhanced the experience for both exhibitors and attendees at an international conference and trade show. Vendors appreciated the increase in traffic at their booths, and attendees enjoyed the easy competitive nature of the game.
Contact firstname.lastname@example.org for more information about how we can help you gamify your next event. The platform is accessible, and easy to customize to suit your audience!
Incorporate these elements into your meetings and conference events to keep your audiences engaged and active. These four components have been proven to increase productivity and generate more effective results!
1.) Get Some Fresh Air: After hours of bathing in fluorescent light in a conference room somewhere in the depths of a convention hall, the best way to re-energize your attendees can be to step outside and enjoy some sunlight. Plan a session that offers education or networking outside on a patio, or host a break in a courtyard. During colder months, utilize interior spaces with windows that let in natural light.
2.) Problem Solving: Stimulate creative thinking by leading classic ice breakers to kickoff a session, or by providing games or problem-solving scenarios that teams have to work through. This enhances cooperation and engages a different part of the brain, which makes for more productive conversations throughout the day. It also offers a more intimate connection for attendees to introduce themselves and network authentically.
3.) Kinetic Movement: Improve brain function by increasing blood flow with 20 minutes of aerobic activity. Boost your participants’ cognitive abilities with a guided morning hike, an afternoon yoga session, or a competitive photo scavenger hunt.
4.) Experiential Learning: Studies have shown that we learn more effectively when we physically do something, as opposed to hearing about it or just watching. Incorporate activities into educational components that help your attendees make an emotional connection with a leader, a product, a brand or a goal. Contests and interactive campaigns are a great way to engage an audience, and they can also activate sponsorships from your partner vendors(an easy way to showcase their products and services!).
Integrate activities of all types into your event programming to motivate conference attendees and encourage more active participation. Leverage the time you have together to inspire the most innovative and effective solutions your teams can come up with, and make the event memorable for them at the same time.