Gamification is the concept of applying the mechanics of a game or designing a contest to motivate an individual or a group to achieve a specific goal. This approach is so successful because it resonates with our innate human impulse to seek status and recognition.
In the context of a corporate event, contests have been hosted in conjunction with exhibit halls and trade shows for decades. A common application of this has been to provide attendees with something akin to a passport or a bingo card that each exhibitor can check off, which encourages attendees to visit as many booths as possible. When they have visited all of the booths, they may then enter their proof into a drawing for prizes, generally donated by exhibitors.
In some circumstances, this is a productive way to engage attendees with exhibitors and sponsors. However, when the end goal of the attendees is simply to get their stamp or signature so they can enter the drawing, it lessens the effect of each interaction.
How can we encourage interactions that have a positive impact on the attendees’ experience, as well as allow the exhibitors and sponsors to maximize their marketing efforts? Plan Ahead Events has launched a proprietary platform called the Biddit Game that has successfully engaged people on all sides of the expo aisle. Attendees can earn Biddit Bucks and use mobile bidding technology to bid on prizes at the end of the event. Watch this video to see how it enhanced the experience for both exhibitors and attendees at an international conference and trade show. Vendors appreciated the increase in traffic at their booths, and attendees enjoyed the easy competitive nature of the game.
Contact firstname.lastname@example.org for more information about how we can help you gamify your next event. The platform is accessible, and easy to customize to suit your audience!