Gamification is the concept of applying the mechanics of a game or designing a contest to motivate an individual or a group to achieve a specific goal. This approach is so successful because it resonates with our innate human impulse to seek status and recognition.
In the context of a corporate event, contests have been hosted in conjunction with exhibit halls and trade shows for decades. A common application of this has been to provide attendees with something akin to a passport or a bingo card that each exhibitor can check off, which encourages attendees to visit as many booths as possible. When they have visited all of the booths, they may then enter their proof into a drawing for prizes, generally donated by exhibitors.
In some circumstances, this is a productive way to engage attendees with exhibitors and sponsors. However, when the end goal of the attendees is simply to get their stamp or signature so they can enter the drawing, it lessens the effect of each interaction.
How can we encourage interactions that have a positive impact on the attendees’ experience, as well as allow the exhibitors and sponsors to maximize their marketing efforts? Plan Ahead Events has launched a proprietary platform called the Biddit Game that has successfully engaged people on all sides of the expo aisle. Attendees can earn Biddit Bucks and use mobile bidding technology to bid on prizes at the end of the event. Watch this video to see how it enhanced the experience for both exhibitors and attendees at an international conference and trade show. Vendors appreciated the increase in traffic at their booths, and attendees enjoyed the easy competitive nature of the game.
Contact firstname.lastname@example.org for more information about how we can help you gamify your next event. The platform is accessible, and easy to customize to suit your audience!
The next time you’re brainstorming potential destinations and venues for an upcoming sales meeting or conference event, we recommend that you think outside the ballroom. Cruising is a very affordable way to bring a team together for a productive mix of business and pleasure!
If you’re hosting a national – or international – event, your attendees are already booking a plane ticket. Chances are that flying to a coastal port city will not add much to the cost of their transportation. The all-inclusive concept aboard a cruise also makes it simple and straightforward for you to negotiate your attendee’s accommodations, which will automatically incorporate all of your food and beverage arrangements. Along with the variety of gourmet options you will have, you can easily host private functions for your team – the catering teams on board are thrilled at the opportunity to customize their offerings for groups.
Inviting your team to take a cruise will create a unique and memorable experience. Arrangements made for clients has included free corporate meeting space that is equipped with all of the audio-visual technology they have requested. The ships sailing right now are state-of-the-art and are beautifully decorated, so you couldn’t ask for a nicer venue. They also provide direct access to fun team-building activities, world-class entertainment, and breathtaking global destinations. Another bonus is that any family members who choose to tag along will have plenty to keep them occupied while your group is being productive.
With the ability to customize everything from the coasters in your rooms to the desserts served to your team, the ability to create a branded experience that will have a lasting impact on your attendees is limitless. Compared to hosting an event in a hotel or convention center where your planners are managing multiple venues, negotiating menus and decor, and coordinating all of the necessary vendors, booking a cruise could easily save you 30%.
Offer your guests the ability to unpack once and see multiple destinations. With unparalleled value, these mobile cities of the sea are a great place to host your next event. Call us today for more information!